THE P2P PROBLEM WHEEL
The path to growth is not linear, and every stage in the journey can bring its own problems and challenges
Every business has its own cycles. Whether it be for strategy, for planning, for innovating or for everyday delivery.
Every stage in each of those journeys can encounter barriers. But with the right diagnosis, each pain point becomes a new growth opportunity.
I can help unlock profitable potential by supporting in 3 core areas
Using over 25 years of brand building experience to unlock growth
STRATEGY
I can help businesses identify the right PROBLEMS, get to the heart of the real ISSUE, and put the strategy(s) in place for GROWTH
POSITIONING
I have 25+ years of experience at developing DISTINCTIVE BRAND POSITIONING and then creating activation plans to DRIVE AVAILABILITY (Mental + Physical)
PEOPLE
I help PEOPLE GROW by upskilling Marketing Team CAPABILITY aligned to a clear VISION + PURPOSE
Using a simple, pragmatic 4-step approach
PROBLEM:
What is the real issue we’re trying to solve?
Using tools such as 5 Why’s, I work with the team to identify the core pain points, articulate the challenge and shape the project brief
PURPOSE:
What are we trying to achieve?
We align on the goals of the project and key objectives. If needed I can also help define an overall purpose – the ‘why’
PLAN:
What solutions can we consider?
Together we explore a range of solutions, identify and prioritise the “Where to Play” and “How to Win”, before shaping a detailed execution roadmap
POTENTIAL:
How much value can we unlock?
The killer question. Opportunity sizing gives a value to the potential. Execution with excellence unlocks the profitable growth opportunity.
