Meet The Team
With over 25+ years experience each – across B2C and B2B within the UK and Globally – we help businesses get to the heart of any issue they face, find the potential opportunity and execute a growth plan.
JON BURTON
FOUNDER
BRAND BUILDING & STRATEGY
Senior international marketing and business leader with proven success driving growth across global FMCG, spanning ambient, chilled, frozen and nutrition categories.
ROB JOHNSON
ADVISOR
B2B SALES AND DISTRIBUTION
Senior commercial leader with international Go-To-Market transformation and innovation delivery expertise, including multi-£m contract negotiations.
Together we bring deep commercial experience of B2C and B2B businesses and brands
ABOUT PROBLEM2PROFIT LTD
What we’ve learned about business problems
The PROBLEMS businesses struggle with most often, are usually the very catalysts required to generate GROWTH.
Every Business is challenged with continually increasing PROFITS, but not all have the RIGHT FOUNDATIONS continually in place.
P2P Principles of Potential
Every Problem is a Growth opportunity in disguise.
The key to unlocking the right solution – is getting to the heart of the right issue.
Attitude Rules! …not brand size.
EVERY Brand has the opportunity to learn from a Challenger mentality.
Strategy is key, but implementation is King!
Everyone has ideas. Only a few have the discipline to make them happen.
You don’t need to be clever, just clear.
Teams need simplicity, not complexity.
